Sunday, May 20, 2012


Question 1:
Select a retail store with which you are familiar that has a Web site on which it sells products or services similar to those it sells in its physical retail stores.
Explore the Web site and examine it carefully for features that indicate the level of services it provides. Using your experience in the physical store and review of the Web site, write a 200 word evaluation of the company's touch point consistency.


In this task i've selected Guardian, it was the Pharmacy, health and Beauty retail. I choose this company because it was one of my favourite place, most of the things i want especially beauty products such as Make-up (Maybelline, Silky girl which i like most =) ), beauty products, hair products with variety brands to choose, its always available there with affordable price. At the same time, they also provide/sell medicine and vitamins, First Aid Kit Etc.I always go there mostly every month. About the payment, we can pay it by cash or by credit card. What i see in their website, there is no big different especially when they have the promotions with their stuffs. When i go to their branch (when they have SALE ), they give the booklet/cataloge that promote their selected items which they give discounts and special offer, and what i see in their website, i also can see the same cataloge/booklet appear in their promotions & events page. The price also state the same.They also always make the update about what the new arrival/items in the website, not forget also they provide the golden privilege card for their customers to sign up, with this we can have discount with every items that we purchased. Guardian also have many branches in Brunei Darussalam except in Temburong district, there could be more than 10 branches in BSB District, 2 in Kuala Belait and 1 in Tutong. Guardian  also  having their tagline "The One You Trust" which is i couldn't agree more, its already been proved that this company stand strong not only in Brunei Darussalam but worlwide.

Question 2:
What were the main forces that led to the commercialization of the Internet? Summarize your answer in about 100 words.

Answer :
The main forces that led to the commercialization of the internet is by this it is more easy to promote the items, more convinient, saving time that sometimes customers no need to come to the shop, but they just can shop at home by looking and searching the items by just clicking the website of the shop. In this task i also doing the same Company to give an example (Guardian), from the website they also can  sell and promote their stuffs and items. They also can purchase directly by using Credit card or Debit card, compare if we buy at their shop theres no big different, other than we can pay by cash.Somehow, the quality and the items also exactly the same that we can get from the shop, but in the internet maybe theres no satisfaction because i don't think that in the internet they not promoting (selling )100% stuffs/items that we can see and touch in their shop.

Question 3:
Describe two possible service-for-fee offerings that might become available to users of Internet-enabled wireless devices (such as iPad or mobile phones) in the near future. Write one paragraph for each service in which you outline the profit potential and risk of losses for each.

Answer :

Bibd Online Service is the company  which provides lots of advantages to the customers as they can paying bills through the internet by registering and login through the website that they created (Bibd.Com). From there the customers can pay the selected bills  we want to pay which the company provides such as vehicles bills, water bills, electric bills Etc, from this the customer can save their times and energy instead coming to the Bibd Branch, we can just paid through online at home, at the office and anywhere by using the laptops, handphones,ipads, ipods Etc  as long as there is internet connection. We can make the payment by using the credit card or debit card. From here also we can check our  financial account through the website, how much left, how much dividen we get every month and from here also we can know if our salary already bank in or not.The disadvantages is there is lots of the customers outside there not the internet friendly. Also if there is the problem with the internet connection and the customers cannot access the website.

Provides mobile services for 2G, 2.5G and 3.5G in providing Mobile Broadband in Brunei Darussalam. By this the users can access the internet by using their handphone/Ipad/Laptop/Ipod. From this also they providing more advantages to their customers where they can access the internet and surfing through their favourite web such as Facebook, Tagged, Blogspot Etc. From here also the users can get lots of info by googling, Wikipedia Etc. They also providing others utilities, What i know we also can buy the top up of the electric bill by sending the code of our account and the quantity (how much $) we want then by sending the message to the selected code number that Dst provide, and after we received the reply  and they give the number of the top up credit and the transaction is success, they will automatically deducted the amount from our handphone credit. By this also we save our time and energy, especially when we need it at the emergency time. The most problem that the customers  have to face is when the server and the internet connection is very poor especially when it rains and not all area have the good service/connections. What i know in my area if there is no electricity, the server also going down and lost their connections. The possibility of this company to lose their potential might be really low because here in Brunei Darussalam theres not lots of competitors other than B-mobile Service. If they just can ugrade and update the quality of the performance of the internet access more faster than as usual that could give more benefits to their company and their customers.

Question 4:
In two paragraphs, explain why a customer-centric Web site design is so important, yet is so difficult to accomplish.

Answer :

A customer-centric site design is so important, yet it is so difficult to accomplish is because selling the items in the internet having lots of competitors, for examples if we selling the handphones, people will search others website pages such as in the Bru-Direct, Facebook, Twitter Etc, they will compare the price, the quality and the condition of the handphones, what they provide n includes (packages) if we buy the handphone. It could be the new one or second hand handphones.Sometimes the quality is not the same what we see in the picture, its could be look great in the picture but we still don't know the condition inside, not impossible it could have minor or major faulty.

There could be a different when we doing it by direct selling, we already know the target whose people we want to sell our products ( handphones), it could be our friends, family, office mate, friends of our friends Etc.This business can be more easy, we can compare, touch and see the items and directly can negotiate about the price. We also can guarantee if the handphone having the faulty we can find the person who is selling it and can make redemption and negotiate about it.

Question 5:
Promoting products on the Web is different from using mass media promotion or personal contact. Assume that you want to explain these differences to a person who is planning to open a Web site that will sell fishing-rod. Write one paragraph about each approach (mass media, personal contact, the Web). In each paragraph, explain the advantages and disadvantages of the approach for the fishing rod Web business.

Answer :

Advantages  and disadvantages of the approach & promoting for the fishing rod Web business  between :-

I think this is the easy way to promote the products, its been practically from long time ago (traditionally) such as by by making the flyers, advert it at the newspapers or magazines. we just put the picture of the fishing rod including the info about it and the price, hows the condition, then if someone interested, they can contact us by leaving our contact number at the advertise we make. Sometimes by this also we can hardly achieve the target, sometimes not all people read the magazines nor the newspaper, they just skip the advertise page, and not all people will stop to read the flyers that we put at the advertise wall, just for a example at the shopping comlpex.There is also many competitors who make the flyers and advertise their products in the magazine nor in the newspaper.

I think promoting the products using personal contact is more appropriate and easy because by this we can meet face to face  and promoting the products directly and explaining about the products ( fishing rod),  what the appropriate way how to use  it and what the compatible strings and fake baits we should use and what we should not use. We also can negotiate about the price directly if the customers want to have the discount perhaps. The disadvantages is maybe there is lots of the competitors outside there selling the same products in lower price, so the customers will make the comparation and will go for the lower price instead of the quality of the products. Sometimes it is because  of the location of the shop not in the strategic area , the shop is too far for the customers to reach and recognise about it.

Providing the products by using the website is more practical and easier by using the web we ust can create Blogspot, Facebook, Tagged, Twitter Etc. From this we can promote the products, we just upload the pictures/images of the fishing rod, including the details about the fishing rod and the most important things is state of the price, the condition of the fishing rod whether it is brand new or used items.The customers can just inbox or sent message if they interested and also can negotiate about the meetpoint when and where. The disadvantages is not a big different between Promoting through the Mass Media and through the personal contact, its all about the competitors who is selling the same products if they have offered more special price than we have.Sometimes lots of the customers not the internet friendly, they more comfortable by just come directly to the shop.

Monday, May 7, 2012



In this task, im doing a simple research about Dellis Furnitures and Homewares. They provide and guaranteed the quality and affordable furniture.Started by John Dellis and now being run by his son Spiro, the business has been operating in the same location since 1975, from a small family business then it growth each year .They only qualify furniture from the best manufacturers and materials in the furniture industry which imported and flung from the places such as India, China And Africa.



The goal of this website is to sell house furnitures and home wares that somethings you need for the bedroom, dining room, living room and something extra to decorate your home from the small decorations to the big decorations from varieties options whether it from chinese antiques, leather pouffes and moroccan lighthing that will make home of your dream.What really special is, if you can't find what you want, you just let them know and they can built for you according to any design you want which compatible for your taste which also they provide that service for free.They also allowed customers to order straight from their factory, that will make you easy to customise every pieces your own design per requirements.If you buy the furniture from their factory, they will promise to deliver the furniture the day you buy it but this only for Sydney Metro area only.

How they find the best furniture is by offering the only good quality from the best manufactures in the furniture industries. They also has visited all the major wholesale furniture shows in Australia with over 500 of the world's leading home furnishing manufacturers marketing their products, from that they can make research any exciting new lines and products that they can bring in into their stores for them to share the new exclusive previews for their customers and  also can get the great offers and prices from their stocks.This strategy shows that the business is keen to retain their customer and attract their customer in purchasing their product.
The website also provides discounts, free shipping and additional features of their product such as promotions, price range, color/finish and material. This strategy shows that the business is aiming to attract customer in purchasing their product.The website also contains sign up property for customer to receive special offers on the business products via e-mail and also from their facebook, from that little bit they can introduce their products to the new people/customer from all over the countries.This strategy shows that the business is aiming to ensure customer’s perception towards the product that they are selling is good.


In this task, several e-commerce sites that sell home office furniture online has been bookmarked; and brief notes of information on how all the sites are being organized has been presented.From this also i learned how to make research about the information of the website, anything that is related with the company. First of all, i've searched it from the search engine (google), from that i have selected Dellis Furniture as my task, then i'll note down all the main points how they run their business, attracting their customers by their high quality products and exposing through the website and blog.



Store Addess : 656 crown Street, Surry Hills, Nsw 2010
Contact : (02)9319 7518

Trading Hours : Tuesday - Saturday 10 a.m till 5 p.m
                            Sunday 11 a.m till 3 p.m

Friday, April 27, 2012


What did I learn that was new to me?
learned something new, creating blogspot, doing assignment that i never been do before,

What insights did this new knowledge give to me?
Getting interested learning some more.
did it help me see something in a new light?
yes absolutely =)
did it help me understand something that I didn’t understand before?
How do I think this might be useful (in my work practice, in my studies, in my life)?
It might be useful in my life because it can give me new experience & upgrading the new phase of my life by knowing/learning something new by that also i can practice it at my work.

How did I feel about what was done?
feel a bit satisfied although still in the slow steps to explore all the new things that i've learned
Did it affect me emotionally and if so how?
exhausted & sleepy head....catching the class after work, now its part of my new routines, make long journey from Temburong to Bsb to attend the class. 
What did I like or enjoy and why?
enjoy the new environment, new friends & learning something new

What did I dislike and why?
so far..everythings doing well..
What did I find easy to do or understand and why?
i think creating the blogspot is the easy one because everythings we do is all related with it, such as doing assignments.
What did I find difficult or challenging to do or understand and why?

Is there any action that I will take as a result of what was done?
will try to improve slowly,  
Do I need to plug further gaps in my knowledge?
 yes..couraging for a good future

Do I want to investigate or research further?
of course...for a better results

Tuesday, April 24, 2012


This company doing well in the quality of their foods as the chicken came fresh from their own poultry farm and the price for all of the foods also cheap and affordable to the customers, so far this company still can stand strong as it was one of the success local market in Brunei Darussalam and cuctomers all time favourite place to dine in since when it started established  in 2006.

What the company doing poorly, part of it is the surrounding of the dine area is really dull and the area is a bit small sometimes cannot affords/provides customers when it come to the busy hours such  as at the lunch time. Sometimes the service also really slow, especially when the customers doing the takeaway, they have to wait for a long time nearly half an hour or more.They should provide  different counter between counter for takeaway only anda counter for the customers who want to dine in only, by this they can save time and more manageable when it comes to peak hours. Nowadays, people getting lazy to prepare and cook at home, majority  for the working parents, so they just takeaway fastfoods for  them/kids and this can lead to unhealthy life by getting fat and obesity, this is also a pinch part of the weakness also.

New market possibly can exist for this company by opening more new branches. Firstly,they can make research wheres the place and area which has a big potential in Brunei Darussalam such as Temburong District perhaps, as I know theres still don’t have one. For the further opportunities, not impossible they can worldwide their company/branches, in the beginning they can started from the Asean countries such as Malaysia, Singapore, Thailand, Phillipines, Indonesia  Etc, as sometimes most of the muslims peoples who makes vacations to some of that places, theres difficulties in finding halal foods, so this will be the big oppurtinities for this company opening their new market worldwide and the name of the brand ‘Ayamku’ will stand strong same with the others fastfoods companies like KFC, Mc Donalds, burger King, Jollibee Etc.

The competitors doing well such as others fastfood market  (KFC, Mc Donald, Sugarbuns, Jollibee Etc ) they provides more varieties of tempting foods, mostly every month they have promotion with  their new stuffs & foods with some great packages, by this they become more competitive and they know how to attract customers. Some of them giving the previllage member card and by this the customers can have a discount for every foods that they purchased.They also provides the facilities such as the play- corner for the kids, by this also can give the big impact for the cutomers, they will feel convenient and comfortable letting their kids playing while they can enjoy and relax having their foods.

Wednesday, April 18, 2012